AGC4010: Agricultural marketing

Welcome to the course of Agricultural marketing. A vast majority of the population of Rwanda lives in villages and agriculture is the main profession of people. People exchange what they produce. This is a very practical and applicable course for those interested in or already involved in agricultural production and/or those businesses supporting agricultural production.

This course encompasses a variety of topics and issues related to the marketing of agricultural and agribusiness products. The primary purpose of this course is to help students to develop analytical tools for thinking about the overall business environment in which they operate.