Enrolment options
BRIEF DESCRIPTION OF AIMS AND CONTENT
This module provides an overview of typography as an art and science. It covers the history of type, basic terminology, and principles of good typographic design. Students will learn about type classification, font anatomy, and how to choose appropriate typefaces for different design contexts.
The module covers the principles and techniques of type design. Students learn about letterform construction, spacing, kerning, and font production software. The history of type design is also explored, providing context for contemporary practices.
The module further examines how typefaces are selected to represent brands, the psychology of different fonts, and the impact of typography on brand recognition. Case studies of successful branding through typography are analysed.
Background Colour
Font Face
Font Kerning
Font Size
Image Visibility
Letter Spacing
Line Height
Link Highlight
Text Alignment
Text Colour