COM3211: PUBLIC RELATIONS PRACTICE(Communication Option)

Brief Description of the Module

Public Relations (PR) Practice module aims at equipping you with the ability to design and implement PR and media plans, projects and campaigns: this is a purely practical module on all aspects of public relations practice – PR writing, new media in PR, case studies in PR, organisation of PR events, etc. The main focus will be to put theory into practice by exposing students to the real world of PR work. You will be expected to demonstrate ability to critically assess situations requiring PR interventions and develop practical PR solutions as well as PR materials.