MARKET ETHICS AND SOCIAL RESPONSIBILITY

Dear Students,

Welcome to Marketing Ethics and Social Responsibility, a fundamental module offered in Year One, Semester Two. It is my pleasure to guide you through this exciting and thought-provoking course as we explore the ethical principles, social responsibilities, and sustainability practices that shape modern marketing decisions.

In today's highly competitive and interconnected business environment, organisations are expected not only to generate profits but also to act responsibly toward consumers, employees, communities, and the environment. This module will help you understand the ethical challenges faced by marketers and equip you with the knowledge and skills required to make responsible and sustainable business decisions.

Throughout this course, you will engage in discussions, case studies, practical exercises, and real-world analyses that will enhance your critical thinking, ethical reasoning, and decision-making abilities. Active participation, independent learning, and collaboration with your peers will be essential for your success.

I encourage you to approach this module with curiosity, professionalism, and an open mind as we examine the important role that ethics and social responsibility play in marketing practice.

I wish you a productive and rewarding learning experience.

Assistant Lecturer Mucyo Annet
Module Lecturer

Aim of the Module

This module aims to provide students with a comprehensive understanding of ethical principles, corporate social responsibility, sustainability, and responsible marketing practices in contemporary business environments. The module seeks to develop students' ability to identify, analyse, and address ethical issues in marketing while promoting socially responsible decision-making that creates value for organisations, consumers, society, and the environment.

The module further aims to equip students with the knowledge, skills, and professional attitudes necessary to evaluate marketing activities from ethical, legal, social, and environmental perspectives and to apply ethical frameworks in solving real-world marketing challenges.

Tel: +250785248868

Email:mucy.annet@gmail.com